not in that way

I'm sure we've all heard that phrase that kicks us in the genitals. "I like you but not in that way". Man, that's a killer phrase. I think that that those of us that have been on the receiving end of it should reclaim it, in the way that the gay community reclaimed Queer and the black community made "nigga" their own. This happens through using it all the time. It loses its potency, you see. I've started to pepper my conversation with "yes, but not in *that* way". So, did you like that movie? "Yes, but not in that way" (and the face has to be slightly pained and patronising at the same time as saying that.) Do you like John Kerry as a presidential candidate "Yes, but not in *that way*" (a slightly more incredulous look on your face).
Did you enjoy your dinner.
Yes Mum thanks, but not in that way.